In the era of Big Data and the expansion of artificial intelligence, data has become the gold rush of 1850. But is all data gold? Businesspeople who make decisions based on unfiltered data are exposed to both the opportunity cost of the investment and a material cost resulting from that erroneous investment.

Workshop given by Paula Rodó, professor of advanced statistics and customer analytics in the master’s degree in Data Analytics at the UdA. She also provides personalized statistical models to institutions.

Objectives

• Use data as a basis for making business decisions.
• Identify the type of data and apply the necessary filters.
• Draw correct conclusions from the filtered data.
• Improve business investments after this seminar.

Program

Block 1 [May 31, 2024]

1. Presentation.
2. The business as a complex system.
3. Data-driven business decision analysis – Part 1.

Block 2 [June 12, 2024]

1. Summary of Block 1.
2. Data-driven business decision analysis – Part 2.
3. Joint Q&A: I have this data, what do I do with it?

Specifications

• Duration: 2h for Block 1 and 2:30h for Block 2.
• Price: €70 for Block 1 and €85 for Block 2.
• Limited capacity: 28 places.
• Participants will be able to replicate the examples on their PC; advanced knowledge of statistics is not required.

Registration:

• Block 1: until May 20, 2024.
• Block 2: until June 3, 2024.

The seminar will be cancelled if there are not at least 10 people enrolled in each Block.

To register for Block 1 of this workshop, or to request more information, please complete this form.